Creating A Successful Marketing Mix At AirBoat

 

The basic idea of Airbnb marketing mix includes components of the primary marketing mix which includes location, product, price, branding, marketing, process and physical proof. However, airing marketing mix also involves the study of these components individually for the multi-tenant hospitality online platform. This report looks at the pricing strategy for listings on the airbnb marketing mix. The findings suggest that the pricing may be too high and offers an opportunity to lower it.

The strategy employed by hosts on airbnb marketing mix for pricing their rentals is similar to those used by hotel operators in pricing their hotels. The hosts are able to charge their guests a fixed rate for all or part of their accommodation. But the problem with this strategy is that there is no separate pricing strategy for private homes. What the hotel operators do effectively is to assign a single unit to each of their ten units and charge the same flat rate to all their guests irrespective of whether they stay in an individual unit or in a group unit. The advantage of this strategy is that hosts are able to manage their costs and offer competitive rates to their guests.

An analysis of the data reveals that most hosts use the same pricing strategy. The analysis further suggests that the same strategy will result in a loss of revenue for hosts if it is not adapted appropriately. Therefore, it is suggested that hosts adopt a variety of strategies to reach their targeted audience and reach out to as many potential guests as possible. Some of the strategies adopted by the airport's marketing team include: using traditional marketing methods like direct mail, coupons and focus groups, which typically focus on a very specific segment of the market. Other strategies adopted by the airboat include: combining coupons with hotel coupons, including discounts on breakfast, lunch and dinner, and combining hotel with local attractions and events.

The strategy adopted by the airbnb marketing mix incorporates the latest marketing strategies used by other hospitality operators who have successfully leveraged social media and the internet to enhance customer experience and create brand loyalty. However, the primary aim of this marketing mix is to create long-term credibility for AirBoat by creating a positive association between the business and the guests. In order to achieve this, most hosts choose to implement the most appropriate social media strategies. This includes the use of Facebook and Twitter, as well as maintaining a strong online presence through blogs and YouTube.

In addition to creating a strong social media presence, an airport marketing strategy should also take into account the importance of Instagram. Airbnb marketing mix Instagram account has been compared to that of luxury hotels, as it offers a wide range of different rooms to their guest. The design of the account is clear, clean and minimalist, providing a streamlined and organized look. Furthermore, the design focuses heavily on the use of colors and simplicity, which instill confidence in the potential customers as they navigate the website. The integration of Instagram into the overall marketing strategy not only increases the interaction between the host and their guests but also provides a platform through which they can showcase the goods and services offered by the business.

Although airbnb marketing mix boasts one of the largest social media presences in the world, it is also renowned for having developed a number of bespoke solutions for both hosts and guests. This includes offering a fully integrated solution for accommodation bookings and travel planning, allowing hosts to manage the booking process and travel schedules in a step-by-step manner. The sales team at AirBoat has also utilised a range of custom solutions, including a unique loyalty scheme and the sale and purchase of commemorative items. Utilising a combination of these three key elements, the organizers of AirBoat have been able to draw in nearly 200 million guests, making them one of the UK's biggest success stories.

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