Creating a Varying Product Mix Example Using 3 Depth and Width
Product Mix is the assortment of products that a certain business or Product line contains. For instance: If you're talking about Classic Coke, then you're talking about one brand of product. However, if you're talking about a lunch-time snack, you'll be talking more about the various brands, flavours and sizes of popcorn that are available.
The most important part of creating any consistent product mix example is product depth. Product depth is the idea that you will create and maintain an enjoyable experience for your customers. How does this differ from "uniqueness"? Well, uniqueness requires a higher level of consistent news because uniqueness demands that you create something different - and sometimes difficult to produce.
Unique products require research and development. They take time to create and often result in a product mix example that is very boring and one-dimensional. On the other hand, consistent products are easier to create and maintain. Thus, it's much easier to achieve a high degree of product mix consistency.
When we create a product mix example with consistent product depth and consistency, our goal is to create an excellent value proposition. The key here is to use consistency and depth to give customers reasons to use your product. You want them to perceive your brand identity as a trusted source. You want them to recognize the quality and consistency of your products. This creates a trust level and ultimately, increased sales.
So how do you achieve this? You simply need to create a product mix example that features multiple, well-crafted product brands like Fanta, CocoFacts and Quaker Oven. All of these brands are household names. Each has a consistent product mix, which is the width in depth. Each brand also provides something different to customers. This is a depth and breadth that are impossible for any given product to provide on its own.
In our final product mix example, we will add another dimension to the variable width and bring it all together. We will do so by adding product brands like Fanta or CocoFacts, which each offer unique advantages in terms of convenience or specific benefits unique to their individual styles. This creates a final dimension that can be called a convenience model. The more convenience a computer solution offers the consumer, the more likely that particular brand will succeed in driving the decision factors that drive customer loyalty and repeat purchases.
You can read about the product hierarchy and its relation in the marketing of the product category on thekeepitsimple a website for management related blogs.
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